The future of tone management in the customer journey are endless! Do you really think your customers are “tone deaf”? Well, they’re not. Have you ever “heard” the tone of a close relative change when something is wrong? Of course you can. Luke Jerrum is well known for his multidisciplinary art. This huge harp will play music even when there is very little wind and Jerrum knows you can hear all the tones. Customers can hear even the slightest tone change too. Artificial intelligence it already starting to advise team members when it hears certain negative tones. Customers and team members are not tone deaf at all. Start to factor tone in your plans.