Art teaches us! Is your brand special? Is it still special now? These mannequin’s legs are all posed the same but in simple ways, they all appear different. Your customers have changed. Some want safety, some don’t. Some want new and interesting, some don’t. They all want great service. I had a washer delivered and the guys did not have masks or gloves on and did not offer to put them on. I obviously wasn’t going to turn them away but I will quietly not order from them again. Think about what you can do to reassess the entire experience from the new services, to new layouts and how to make it REALLY interesting to customers that have also changed. Those brands that maintain their previous great service identity and then make it just a little bit better will win!

Art teaches us! Hanneke Beaumont’s sculpture says it all! The risk takers are fine but they don’t notice the floor markings/new rules. Others? Are at best confused and maybe even scared. What do you want your customers to say on google/yelp about safety? Beaumont’s sculptures are meant to represent timeless individuals, no certain age. Make sure that all locations are ready and factor in all needs, not just for risk taking customers.