Comic authors and artists create super heroes that harness unique small powers to conquer evil. Creating simple moments of good service is all it takes to improve your customer experience. Christian Nauk, from Berlin, Germany, created this Spiderman image. He captures the concept that just a simple small person can do “good” even against challenges much bigger than them. Christian simplified the regular comic image to create a clear, interesting visual. Super heroes are followed closely as a sign of hope around the world. In Thailand, for instance, they can be seen towering over the entrance to Buddhist temples. How interesting is that! Comic-Con International conferences are attended by crowds consistently and, as you know, superhero movies are a huge hit. Make small moments special for your customers too.